An embedded marketing team for B2B founders, €2 to 5M

Stop buying marketing management.
Start buying execution.

Every other option sells you strategy or oversight, then leaks where the work actually gets done. We own the plan and run it ourselves, with no junior handoffs.

See the few moves that matter, then we make them.

Two careers behind the work

Senior experience across automotive, pharma, enterprise software and financial services. Before Kadanco, and now inside it.

The standard routes
StrategyExecutionOwnership
Agency
Fractional CMO
Freelancers + tools
In-house hire
Covered Partial Gap

No single route is the whole function. Execution is where they all leak.

The Overhead Problem

Most Marketing Spend
Buys Management
And No Execution.

At EUR 2 to 5M you need a full marketing function. Every standard way of getting one taxes you somewhere: in overhead, in ownership, or in time.

Use Cases

What The Function Delivers.

A few of the outcomes teams hire us for, and the bundle of motions behind each. This is how the engine runs, not a menu.

Market entry

DACH market entry

A German-language presence that compounds, run end to end.

The bundle
  • Localised positioning
  • A German content engine
  • LinkedIn for the team
  • An event motion
  • Distribution that compounds

What you own. A German-language presence that compounds weekly, your existing assets finally working in-market, and a pipeline motion your salespeople don't have to run themselves.

Founder content

Founder-led content & pipeline

A publishing motion in the founder's voice, feeding measurable pipeline.

The bundle
  • Messaging & positioning
  • Ghostwriting & content
  • SEO & GEO
  • Outbound warmed by the content
  • RevOps to track what converts

What you own. A consistent publishing motion in the founder's voice, feeding measurable pipeline instead of vanity engagement.

Conversion

Rebuild that lifts conversion

A site and message that match where the company actually is now.

The bundle
  • Repositioning around where you are now
  • Brand & website rebuild
  • Sales collateral
  • Conversion-rate optimisation
  • Lifecycle & automation

What you own. A site and story that match the company today, plus an instrumented funnel you can keep improving.

Events

Event pipeline engineering

Scored events, pre-event ABM, and CFO-grade ROI in 30 days.

The bundle
  • Events scored by ICP overlap and persona density
  • LinkedIn & Meta ABM from four weeks out, with calendar holds
  • Hosted dinners and roundtables where deals close
  • Same-day enrichment, CRM sync and sequenced follow-up

What you own. Attendees who recognise you before they walk in, meetings booked into a held calendar, and a CFO-grade ROI report inside 30 days with every meeting tagged.

Who We Are

Two Senior Operators That Take Ownership.

KADANCO is a complete marketing function for B2B companies. Two senior operators take ownership of the strategy and run the execution themselves. One team, one system of action, one number you control. No agency overhead, no junior hand-offs, no stack of freelancers to manage.
Maria

Maria

Founder & Product Manager

20+ Product Experience Made in Berlin | B2B Sustainable Energy Management | EdTech | Financial Wellbeing

View LinkedIn Profile
Karan

Karan

Founder & Growth Manager

Replace your GTM stack with one platform | Founder @ hubsell

View LinkedIn Profile
Product Development Product Management Product Design Product Marketing Lead Generation Demand Generation Growth Marketing Email Marketing Marketing Consulting Marketing Strategy Copywriting
Our Approach

One Function. The Whole Stack.

One Owner

One Team, Accountable For Everything.

A single team owns the whole function and one number, not a roster of specialists you have to coordinate.

Senior Execution

The Strategists That Do The Work For Your Teams.

The operators who set the direction do the hands-on work. No junior delivery, no account layer, no markup.

One System Of Action

Twelve Motions, One Engine.

Every motion runs as part of one connected system, so the whole stack compounds instead of leaking between vendors.

  1. 01

    Map

    We learn your market, your ICP, your funnel and your numbers, then agree on the few moves that change your pipeline the most.

  2. 02

    Build

    We do the work ourselves: the brand, the site, the campaigns, the content, the systems. No briefs thrown over a wall.

  3. 03

    Ship & compound

    Real work in weeks, not quarters. Then we keep shipping, and the engine gets stronger every month.

    and it compounds
How We Operate

We Don't Advise The Work. We Own It And Execute It.

KADANCO operates as your marketing function, not a vendor attached to it. The two people who scope the work are the two people who do it. We take ownership of the outcome, run the motions ourselves, and keep the whole system pointed at pipeline. Four clients at a time, so every account gets senior execution.

FAQ

Questions, Answered.

How do you work with us?

We run as your marketing function on a quarterly engagement: map the market, ICP and funnel, agree the motions that move pipeline most, then execute them ourselves. Four clients at a time.

How fast do we see results?

First execution is live inside two weeks of kickoff. From there we run in quarterly cycles, plan, ship, review, and the engine compounds.

Who does the work?

The two operators who scope your work are the two who do it. No account-management layer, no junior delivery, no markup.

What does it cost?

We scope each engagement to what your pipeline needs, with a predictable floor and a ceiling you control. The fastest way to a number is a short conversation.

Only companies entering Germany?

No. We run the full marketing function for B2B companies generally. DACH market entry is one use case we do well in native German, not the whole offer.

What's included in the function?

The whole stack: positioning, brand and website, content and ghostwriting, ABM and demand, paid, events, SEO and GEO, CRO, and RevOps. We deploy whichever motions move your pipeline.

Compliance
GDPR compliant EU Made in Germany
Lets Talk

Tell us where you're trying to grow.

We'll show you the few moves that matter most for your pipeline, then we'll make them.

Free, no obligation. We'll get back to you quickly.